Swedish division of IDG news starts it’s own blog service

IDG.se’s blog service has gone public, accompanied with three “professional bloggers” (Elisabeth Stjernstoft, Per Hellqvist and Niklas Andersson) and user-generated content on the side.

The site isn’t exactly a wonder of design or refinement, but it does it’s job and is pretty spot on when it comes to basic functionality.

If this will be a success or not is too early to say, however I am wondering if surfers – especially the IT-savvy segment – are interested in becoming an integral part of IDG’s traffic-generation and ultimately ad-sales.

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2 Comments so far

  1. Nikke @ April 3rd, 2008

    I don’t know if they have fixed it yet, but I managed to set up a blog on IDG.se without ever having to confirm my e-mail address:
    http://blogg.idg.se/nikke/

    A horrible privacy _and_ security flaw imho.

  2. Henrik @ April 3rd, 2008

    If not, they open up themselves to the spam-monster.

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