Swedish division of IDG news starts it’s own blog service
IDG.se’s blog service has gone public, accompanied with three “professional bloggers” (Elisabeth Stjernstoft, Per Hellqvist and Niklas Andersson) and user-generated content on the side.
The site isn’t exactly a wonder of design or refinement, but it does it’s job and is pretty spot on when it comes to basic functionality.
If this will be a success or not is too early to say, however I am wondering if surfers – especially the IT-savvy segment – are interested in becoming an integral part of IDG’s traffic-generation and ultimately ad-sales.
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