The Hypocrisy Weblog

Swedish/Finnish telecom company TeliaSonera launched a TV via GPRS earlier this year, where you via your GSM (2G) or UMTS (3G) can see either news from Swedish channel TV4 (for free until the last of August), music videos and interactivity from The Voice or entertainment channel Star!.

I wasn’t really wild over this service at the start, mostly because of the fact that I didn’t appreciate the small screen and hacked up streaming that the news broadcasts from TV4 had to offer, but then something happened in my mind; I started to look at these newsbroadcasts in my Sony Ericsson K700i as radio with images – and I started to appreciate the service. It’s actually very handy when being on the bus, train… or having dead-moments in general.

Though, I don’t think I’ll pay around 1€ per clip or whatever the cost will be when the try-for-free offer is over. I mean, ok – it’s a nice service, but the quality offered isn’t worth the extra cost to get these chopped up sequences for. Then I’d rather listen to the radio for free.

If TeliaSonera creates a fair cost for all of the above, and add more content, well… then I’d be willing to pay an extra fee per month to obtain these services. If they bake in free GPRS-access to this as well, like 3G-operator “3″ has done, then this is something very attractive, which will bring TeliaSonera new customers.

A sidenote; Whoever is doing the branding for TeliaSonera in Sweden really should be fired – the company has NO profile whatsoever.

Tags: Mobility, PR, Technology

Technorati Tags: Mobility, PR, Technology