The Hypocrisy Weblog

After having read the article ‘Podcasters’ look to net money over at the good old BBC, I can not see what Adam Curry is thinking about.

Adam says; -”It is totally going to kill the business model of radio,”

I say it won’t! I may sound like a grumpy old man now, even if merely 26 years old (haha), but just because Adam Curry is a remarkable DJ and host in his podcast (and in his past as well), I doubt that he’ll have an easy job getting the visitors and advertisement-base that is needed to be able to live on his pod-cast.

Look; Adam is the top-name of podcasting, and yes – the concept of being able to subscribe to the programming of your choice into your portable mediaplayer is cool and I support his mission with all my heart&mind, yet podcasting will never threaten traditional radio. (Note that “never” can be transcribed to ~10 years, even if I am right most of the time, I can be wrong! (I know, tragic is it not?! ))

“Why won’t podcasts threaten traditional radio?”, you might ask yourself… I say it is very elementary; individual podcaster do not have the marketing muscles that tradional media has. It is very rare that a new radio company comes up from nowhere and cuts a large (if even any) portion of the market, and this is impossible without both marketing know-how and capital.

What I personally am looking forward to is an al� carte-type of television, that I can obtain fast and for a moderate sum of Euros (yes, I’m a Swede in mourning) – after this is introduced with a working business-model and with a demand for this kind of service, then I think that the market is ready for Adam Curry&his fellow podcasters!

Over and out

Tags: Blogs, podcasting

Technorati Tags: Blogs, podcasting